Who are you? What do you represent?
Many people think branding is about a logo, or a social media banner. But it goes far deeper.
The questions I posed are two of the questions that sum up branding for me, and ones I use as a compass for all I do online.
My social media presence is not haphazard. My comments, my responses, the things I post – all can be connected to the answers to those two questions.
I’m a writer and a coach, and my focus is on helping people find their voice in life and business.
It took a while to determine that one line, though!
I didn’t have that clarity when I first started coaching and writing. I had a logo, and thought I was set. Until I had difficulty getting a market for my books and my coaching services.
What I realised is that since I wasn’t clear on who I was, who my audience was, and what value I offered, I couldn’t connect with the right people in the right way!
This is essentially what branding is all about- helping you understand what you offer and to whom you offer it, so you can connect with them in the most effective way.
I know this sounds dry, and that I’m not talking much about the creative element that goes along with this. But that’s because the creative, fun part happens after you do some soul-searching.
I recently spent a month digging deep into my services, my skills, and what I wanted to achieve through my writing and coaching before I even started doing the fun creative stuff!
But as I’ve learnt with my writing, planning makes for a great product. And since I’m all about efficiency, I’m happy to spend time planning, so I don’t waste time creating something that isn’t going to work.
Now don’t think that this process is only for business people. If you are an author, branding is essential. There are more books available now than ever before, thanks to the proliferation of online-publishing. Standing out from the volume of publications is vital to your success.
But I make that statement with a caveat - authenticity is a key ingredient for long-term success.
Authentic branding will help you connect with your tribe. Your marketing will come across as genuine, and it won’t feel like such a chore- because you’ll be channelling who you truly are. You will also find it easier to navigate social media comments and interactions with readers - because your brand will drive the way you show up with others.
It may take a while to finesse your brand, but the trick I’ve learned is not to give up. Consistency is key. People are watching, even if they’re not interacting, to see if they can trust you.
And if they trust you, they buy from you.
If you’d like to talk more about branding for your books or business, shoot me an email at firstname.lastname@example.org. I offer free 20-minute consults so you can get a sense of how I might help you find your voice in life and business.
Darcy Delany writes adult fiction and children's stories- most of which involve sassy, quirky or cheeky main characters. Darcy is also a mindset coach, helping people find their voice in life and business.
Darcy is based in Canberra, Australia- a haven for writers, with winter temperatures that encourage hibernation with a good book or manuscript. Darcy's new release, A List-Less Life, is out on 14 Feb 2o18- you can grab your copy here.
Darcy loves history, fabulous food and old movies. You can connect with Darcy at www.storieswithsass.com.
Darcy's Latest Release: A List-Less Life
Gina Trent thinks finding the perfect man is as simple as writing the perfect list. Her list writing habits make her an internet sensation, but when she has to choose between hesitant Australian diplomat Sean Tate and proactive British entrepreneur Will Lockwood, Gina discovers that getting what’s on your list isn’t the same as getting what you need.
You can purchase your copy of A List-Less Life here.